@import url('https://fonts.googleapis.com/css2?family=Open+Sans:wght@300;350;400;500;600;700&family=Manrope:wght@300&display=swap');
:root{--ink:#392547;--pink:#f6136a;--mint:#7dfae3;--yellow:#ffb800;--paper:#f8f9fa;--line:#39254726}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:90px}body{margin:0;color:var(--ink);background:var(--paper);font-family:'Open Sans',sans-serif;font-size:16px}a{color:inherit;text-decoration:none}button,input{font:inherit}button,a,input{ -webkit-tap-highlight-color:transparent}button{cursor:pointer}button:focus-visible,a:focus-visible,input:focus-visible,summary:focus-visible{outline:3px solid var(--pink);outline-offset:5px}.skip{position:absolute;top:-100px}.skip:focus{top:10px;z-index:20;background:white;padding:15px}header{height:96px;padding:0 4.5%;display:flex;align-items:center;justify-content:space-between;border-bottom:1px solid var(--line);gap:25px}.logo{font-family:'Open Sans',sans-serif;font-size:29px;font-weight:800;letter-spacing:-1.6px;position:relative;white-space:nowrap}.logo span{font-weight:500}.logo small{font-size:19px;letter-spacing:-.8px}.logo i{position:absolute;left:5px;top:24px;color:var(--pink);font-size:30px;font-style:normal}nav{display:flex;gap:35px;font-size:14px}nav a:hover,.text-link:hover{color:var(--pink)}.nav-cta{font-size:14px;border-bottom:1px solid;padding:10px 0}.nav-cta span{margin-left:25px}.hero{display:grid;grid-template-columns:1fr 1fr;gap:5%;padding:58px 4.5% 68px;align-items:center;min-height:740px}.eyebrow{font-size:12px;font-weight:600;letter-spacing:1.5px;display:flex;align-items:center;gap:10px}.little-line{width:28px;height:2px;background:var(--pink)}h1,h2,h3{font-family:'Open Sans',sans-serif;margin:0;font-weight:500}h1{font-size:clamp(48px,5.7vw,88px);line-height:1.03;letter-spacing:-4px;max-width:720px;margin:28px 0}em{font-style:normal;color:var(--pink)}.lead{font-size:19px;line-height:1.55;max-width:410px;margin:24px 0 30px}.text-link{font-size:14px;font-weight:600}.hero-foot{font-size:11px;letter-spacing:1.2px;margin-top:62px;font-weight:600}.experience{background:white;border-radius:14px;overflow:hidden;box-shadow:0 22px 70px #3925470a;border:1px solid #39254714;transform:rotate(1.2deg)}.stage-heading{display:flex;justify-content:space-between;align-items:center;padding:17px 22px;font-size:11px;letter-spacing:1px}.live-label{color:var(--pink);font-size:13px;letter-spacing:0}.image-stage{position:relative;background:#ffcb00;overflow:hidden}.image-stage img{width:100%;height:auto;aspect-ratio:1.5;object-fit:cover;display:block;transition:opacity .25s}.image-caption{position:absolute;bottom:16px;left:18px;right:18px;display:flex;justify-content:space-between;align-items:center;gap:12px}.image-caption>span{background:#fffdf5ed;padding:9px 13px;border-radius:30px;font-size:12px}.next-scene{height:36px;width:36px;border-radius:50%;border:0;background:var(--ink);color:white;font-size:20px}.demo-controls{padding:18px 24px}.motifs{display:flex;gap:6px;margin-bottom:20px}.motifs button{background:none;border:1px solid var(--line);border-radius:25px;padding:7px 13px;font-size:12px;color:var(--ink)}.motifs button.selected{background:var(--ink);border-color:var(--ink);color:white}#demo-form label{display:block;font-weight:600;margin-bottom:10px}.input-row{display:flex;gap:8px}.input-row input{min-width:0;flex:1;border:1px solid var(--line);border-radius:7px;padding:13px;color:var(--ink);background:var(--paper)}.button{display:inline-flex;justify-content:center;align-items:center;gap:22px;border:0;border-radius:7px;padding:15px 21px;font-size:14px;font-weight:600;transition:transform .2s,background .2s}.button:hover{transform:translateY(-2px)}.dark{color:white;background:var(--ink)}.dark:hover{background:#503260}.mint{background:var(--mint);color:var(--ink)}.demo-meta{display:flex;justify-content:space-between;gap:10px;font-size:12px;margin-top:12px}.fallback{display:flex;align-items:center;gap:5px;white-space:nowrap}.fallback input{accent-color:var(--pink)}.status{font-size:12px;margin:7px 0 0;min-height:0}.status:empty{display:none}.privacy{font-size:11px;margin-top:11px;color:var(--ink)}.privacy summary{cursor:pointer}.privacy p{line-height:1.5}.ticker{background:var(--mint);padding:25px 4.5%;display:flex;justify-content:space-between;gap:15px;align-items:center;font-family:'Open Sans';font-size:clamp(17px,2.25vw,32px);font-weight:500;letter-spacing:-.8px}.star{font-size:32px}.section{padding:90px 6%}.section-top{display:flex;justify-content:space-between;align-items:center;margin-bottom:45px;gap:20px}.section-top>span:last-child:not(:first-child){font-size:12px}h2{font-size:clamp(40px,5.5vw,76px);line-height:1.08;letter-spacing:-3.5px}.section-heading{display:flex;align-items:end;justify-content:space-between;gap:40px;margin-bottom:42px}.section-heading p{font-size:17px;line-height:1.6;max-width:350px;margin:0}.film{position:relative;background:var(--ink);border-radius:12px;overflow:hidden}.film video{width:100%;aspect-ratio:16/9;display:block;object-fit:contain}.film-button{position:absolute;left:30px;bottom:45px;background:var(--mint);color:var(--ink);border:0;border-radius:50px;padding:18px 25px;font-size:14px}.film-button span{margin-right:14px}.film-index{position:absolute;bottom:17px;left:30px;color:#ffffffa6;font-size:10px;letter-spacing:1.4px}.film-foot{display:flex;justify-content:space-between;align-items:center;gap:30px;padding-top:20px}.film-foot p{font-size:14px;line-height:1.6}.smiles{background:var(--ink);color:white}.smiles em{color:var(--mint)}.smile-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:60px;margin-top:65px}.smile-grid article{border-top:1px solid #ffffff45;padding-top:20px}.number{font-size:13px;color:var(--mint)}h3{font-size:27px;letter-spacing:-1px;line-height:1.2;margin:20px 0 14px}.smile-grid p{color:#ffffffc9;font-size:16px;line-height:1.6;max-width:290px}.impact{background:#fff}.impact-grid{display:grid;grid-template-columns:1.2fr 1fr;gap:10%}.metrics>div{position:relative;border-bottom:1px solid var(--line);padding:0 0 20px 40px;margin-bottom:24px}.metrics>div>span{position:absolute;left:0;top:7px;color:var(--pink);font-size:12px}.metrics h3{font-size:32px;margin:0}.metrics p{line-height:1.5;max-width:330px;color:var(--ink);margin-bottom:0}.test-note{display:flex;align-items:center;gap:40px;border-top:1px solid var(--line);margin-top:55px;padding-top:28px}.test-note strong{font-size:20px;max-width:150px}.test-note p{font-size:14px;line-height:1.6;max-width:430px}.test-note .button{margin-left:auto;white-space:nowrap}.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:55px;margin-top:55px}.steps article{border-top:1px solid var(--line);padding-top:23px}.steps article>span{font-size:12px;letter-spacing:1px;color:var(--pink)}.steps p{line-height:1.6;color:var(--ink);max-width:295px}.closing{background:var(--mint);text-align:center;padding-top:85px;padding-bottom:60px}.closing .eyebrow{justify-content:center}.closing h2{font-size:clamp(48px,7.8vw,108px);margin:30px 0;letter-spacing:-5px}.closing em{color:var(--ink);text-decoration:underline;text-decoration-color:var(--pink);text-underline-offset:12px;text-decoration-thickness:5px}.closing>p{font-size:18px;line-height:1.6;margin-bottom:27px}.contact-note{display:block;font-size:12px;margin-top:12px}.founder-note{display:flex;justify-content:space-between;text-align:left;border-top:1px solid #39254740;margin-top:65px;padding-top:25px;font-size:14px}.founder-note p{margin:0;line-height:1.5}footer{padding:40px 4.5%;display:flex;align-items:center;justify-content:space-between;gap:25px;font-size:12px}footer>small{color:var(--ink)}.film-button:focus-visible{outline-color:white}@media(min-width:1600px){.hero,.section,header,footer{padding-left:max(6%,calc((100vw - 1450px)/2));padding-right:max(6%,calc((100vw - 1450px)/2))}}@media(max-width:900px){header{height:80px}nav{gap:18px}.hero{gap:4%;padding-top:40px}h1{font-size:54px;letter-spacing:-2.5px}.lead{font-size:17px}.hero-foot{margin-top:30px}.demo-controls{padding:16px}.button{padding:14px}.section{padding:65px 5%}.section-heading p{max-width:270px}.smile-grid,.steps{gap:25px}.test-note{gap:20px}.experience{transform:none}}@media(max-width:680px){header{padding:0 6%;height:78px}.logo{font-size:25px}nav{display:none}.nav-cta{font-size:12px}.nav-cta span{margin-left:8px}.hero{grid-template-columns:1fr;padding:40px 6%;gap:30px;min-height:0}h1{font-size:clamp(46px,12vw,68px);line-height:1.03;max-width:560px;margin:24px 0;letter-spacing:-2.5px}.lead{font-size:17px;margin:20px 0}.hero-foot{margin-top:25px;font-size:10px}.eyebrow{font-size:10px}.experience{border-radius:10px}.stage-heading{padding:14px 17px}.ticker{padding:20px 6%;font-size:16px;letter-spacing:-.4px;flex-wrap:wrap;justify-content:center;gap:12px}.ticker .star{font-size:21px}.ticker .star:last-child{display:none}.section-top{margin-bottom:28px}.section-top>span:last-child:not(:first-child){display:none}.section{padding:52px 6%}h2{font-size:43px;letter-spacing:-2px}.section-heading{display:block}.section-heading p{margin-top:22px;max-width:none;font-size:16px}.film-button{bottom:26px;left:15px;padding:10px 15px;font-size:12px}.film-index{bottom:9px;left:15px;font-size:8px}.film-foot{display:block}.smile-grid,.steps{grid-template-columns:1fr;gap:25px;margin-top:35px}.smile-grid p,.steps p{max-width:none}.smile-grid h3{margin-top:10px}.impact-grid{grid-template-columns:1fr;gap:35px}.metrics h3{font-size:27px}.test-note{display:block;margin-top:30px;padding-top:25px}.test-note strong{max-width:none}.test-note .button{margin-top:10px}.closing h2{font-size:55px;letter-spacing:-3px}.closing>p{font-size:16px}.founder-note{display:block;margin-top:40px}.founder-note p{margin-top:12px}footer{flex-wrap:wrap;padding:30px 6%;gap:22px}footer>span{display:none}footer>small{width:100%}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important}}

.time-note{font-size:13px;border-top:1px solid var(--line);padding-top:14px}.founder-note>p{max-width:480px}.founder-name{margin-top:12px!important;font-size:13px}.hero .lead{max-width:450px}footer small a{text-decoration:underline}

/* Original wordmark with the new smile badge in place of its flat circle. */
.logo{display:block;position:relative;width:176px;min-width:176px;line-height:0;overflow:hidden}
.logo img{display:block;width:100%;height:auto}
footer .logo{width:160px;min-width:160px}
@media(max-width:680px){header .logo{width:145px;min-width:145px}footer .logo{width:150px;min-width:150px}}

/* Best of: original typography and brand colours, with the new product journey. */
body{font-size:18px}h1,h2,h3{font-weight:300;letter-spacing:-.035em}h1{font-size:clamp(42px,4.55vw,70px);line-height:1.12;letter-spacing:-.035em}h2{font-size:clamp(36px,4.6vw,64px);line-height:1.15}h3{letter-spacing:-.02em}.hero{gap:5%;padding-top:52px;align-items:center}.lead{font-size:18px;line-height:1.7}.audience{font-size:14px;margin:0 0 24px}.hero-foot{font-size:17px;letter-spacing:0;font-weight:400;margin-top:30px}.experience{transform:none}.eyebrow{font-size:12px;line-height:1.6}.stage-heading{font-size:12px}.motifs{flex-wrap:wrap}.motifs button{font-size:14px;padding:8px 12px}.automatic-note{font-size:14px;line-height:1.6;margin:16px 0 8px}.privacy{font-size:12px}.next-scene{width:auto;min-width:48px;font-size:12px;padding:0 10px}.demo-meta{font-size:13px}.ticker{background:var(--yellow);font-size:clamp(17px,2vw,28px)}.smiles em,.number{color:var(--yellow)}.smile-grid{gap:40px}.smile-grid p{max-width:none}.section-top{margin-bottom:32px}.platform-note{max-width:780px;line-height:1.65;font-size:17px;margin-top:28px}.time-note{font-size:14px}.steps article>span{font-size:13px}.founder{display:grid;grid-template-columns:.85fr 1.15fr;gap:7%;align-items:center;background:#fff}.founder-photo{height:560px;overflow:hidden;border-radius:14px;background:#f1f2ec}.founder-photo img{width:100%;height:100%;object-fit:cover;object-position:center 28%}.founder h2{margin:20px 0 26px}.founder-copy p{font-size:17px;line-height:1.75;max-width:650px}.founder-role{display:block;font-size:14px;margin-top:6px}.closing{background:var(--yellow);display:grid;grid-template-columns:1fr 1fr;gap:8%;text-align:left}.closing .eyebrow{justify-content:flex-start}.closing h2{font-size:clamp(38px,4.6vw,66px);letter-spacing:-.035em;margin:22px 0 28px}.closing em{text-decoration:none;color:var(--ink)}.contact-copy>p{font-size:18px;line-height:1.7}.direct-email{display:inline-block;margin-top:20px;text-decoration:underline}.campaign-form{background:white;padding:30px;border-radius:14px;display:flex;flex-direction:column;gap:9px}.campaign-form label{font-size:14px;font-weight:600}.campaign-form label span{font-weight:400}.campaign-form input,.campaign-form textarea{font:inherit;font-size:16px;width:100%;padding:12px;border:1px solid var(--line);border-radius:6px;margin-bottom:9px;background:#f8f9fa;color:var(--ink)}.campaign-form textarea{resize:vertical}.campaign-form .contact-note{line-height:1.6;font-size:13px;margin:3px 0}.campaign-form #contact-status{font-size:14px;line-height:1.5;margin:0}.cookie-preload{display:none}footer{font-size:14px}footer>small{font-size:12px}
@media(max-width:900px){.hero{grid-template-columns:1fr;max-width:780px;margin:auto}.hero-copy{max-width:650px}.experience{width:100%}.hero h1{font-size:clamp(40px,7vw,62px)}.founder{gap:5%}.founder-photo{height:460px}.closing{gap:5%}.campaign-form{padding:24px}}
@media(max-width:680px){.hero{padding-top:32px}h1{font-size:42px}.hero .lead{font-size:17px}.hero-foot{font-size:16px}.section{padding:55px 6%}.founder,.closing{grid-template-columns:1fr;gap:32px}.founder-photo{height:420px;max-width:420px}.closing h2{font-size:43px}.smile-grid,.steps{gap:28px}.input-row{flex-wrap:wrap}.input-row input{flex-basis:150px}.input-row .button{flex-grow:1}.demo-meta{flex-wrap:wrap}.test-note .button{white-space:normal}.eyebrow{letter-spacing:1px}.story-top{flex-wrap:wrap}}

/* Screenshot reference: original large Manrope headings and exact brand colours, Light weight. */
:root{--ink:#392547;--pink:#f6136a}
h1,h2,h3{font-family:'Manrope',sans-serif;font-weight:300}
.hero h1{font-size:clamp(48px,5.7vw,88px);line-height:1.03;letter-spacing:-4px}
h2{font-size:clamp(40px,5.5vw,76px);line-height:1.08;letter-spacing:-3.5px}
@media(max-width:900px){.hero h1{font-size:54px;letter-spacing:-2.5px}}
@media(max-width:680px){.hero h1{font-size:clamp(46px,12vw,68px);line-height:1.03;letter-spacing:-2.5px}h2{font-size:43px;letter-spacing:-2px}}

/* Clear statement band and a close founder portrait. */
.ticker{display:grid;grid-template-columns:1fr 1fr 1.2fr;gap:0;padding:38px 4.5%;font-size:clamp(20px,2.1vw,30px);line-height:1.35;letter-spacing:-.025em;font-weight:400;align-items:center}
.ticker>*{padding:8px 30px;text-align:center}
.ticker>*+*{border-left:1px solid #39254745}
.founder-photo img{object-fit:cover;object-position:50% 27%;transform:scale(1.12);transform-origin:50% 27%}
@media(max-width:680px){.ticker{grid-template-columns:1fr;padding:20px 6%;font-size:24px}.ticker>*{padding:18px 0}.ticker>*+*{border-left:0;border-top:1px solid #39254745}.founder-photo img{object-position:50% 25%;transform-origin:50% 25%}}

/* Historical results, followed by the reader's own campaign test. */
.results-intro>p{max-width:620px;line-height:1.65;margin:26px 0 0}.results-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:32px;margin:42px 0 24px}.results-grid article{border-top:1px solid var(--line);padding:24px 0}.results-grid h3{font-size:23px;letter-spacing:-.5px;margin:0}.result-value{font-family:'Manrope',sans-serif;font-weight:300;font-size:clamp(64px,8vw,112px);line-height:1.1;letter-spacing:-4px;color:var(--pink);margin:20px 0}.results-grid article>p:not(.result-value){line-height:1.5;margin:12px 0}.result-context{display:inline-block;background:var(--yellow);padding:8px 12px;border-radius:4px;font-size:14px}.results-context{max-width:820px;font-size:14px;line-height:1.65;color:var(--ink);margin:0 0 52px}.impact-grid{padding-top:36px;border-top:1px solid var(--line)}@media(max-width:680px){.results-grid{grid-template-columns:1fr;gap:16px;margin-top:30px}.result-value{font-size:76px;letter-spacing:-3px}.results-context{margin-bottom:32px}}

/* Approved copy refinements: a descriptive logo and visible footer claim. */
header .logo{width:205px;min-width:205px;overflow:visible}header .logo img{width:176px}header .logo .brand-description{display:block;font-family:'Open Sans',sans-serif;font-size:11px;font-weight:400;line-height:1.5;letter-spacing:0;margin-top:8px;white-space:nowrap}footer>span{display:block;line-height:1.5}#story-title em{color:var(--pink)}.story-bottom>span:last-child{max-width:245px;font-size:12px;line-height:1.5;letter-spacing:0;text-align:right}@media(max-width:900px){header{gap:18px}nav{gap:16px}}@media(max-width:680px){header .logo{width:175px;min-width:175px}header .logo img{width:145px}header .logo .brand-description{font-size:10px;margin-top:6px}.story-bottom>span:last-child{max-width:150px}footer>span{flex-basis:100%}}

/* Selected founder portrait: turquoise, compact and blended into the text section. */
.founder.turquoise{background:var(--paper);grid-template-columns:300px minmax(0,650px);gap:48px;justify-content:center}.founder.turquoise .founder-photo{position:relative;width:300px;height:360px;border-radius:0;background:transparent;overflow:hidden;mask-image:linear-gradient(to right,transparent,black 10%,black 72%,transparent 100%);-webkit-mask-image:linear-gradient(to right,transparent,black 10%,black 72%,transparent 100%)}.founder.turquoise .founder-photo:after{content:"";position:absolute;inset:0;background:linear-gradient(to bottom,var(--paper) 0%,transparent 15%,transparent 68%,var(--paper) 100%);pointer-events:none}.founder.turquoise .founder-photo img{position:absolute;width:1100px;max-width:none;height:auto;left:-215px;top:-150px;object-fit:initial;transform:none}.founder.turquoise .founder-copy{position:relative;min-width:0}@media(max-width:900px){.founder.turquoise{grid-template-columns:240px minmax(0,1fr);gap:24px}.founder.turquoise .founder-photo{width:240px}.founder.turquoise .founder-photo img{left:-245px}}@media(max-width:680px){.founder.turquoise{grid-template-columns:1fr;gap:12px}.founder.turquoise .founder-photo{width:280px;height:265px;margin:auto}.founder.turquoise .founder-photo img{width:960px;left:-188px;top:-125px}}

/* Approved hero copy: product explanation, then the personal moment and test. */
.hero .hero-product{margin-bottom:18px}.hero-support{max-width:450px;font-size:18px;line-height:1.7;margin:0 0 28px}@media(max-width:680px){.hero-support{font-size:17px}}

/* More breathing room between heading letters; sizes, colours and Light weight stay the same. */
.hero h1,h2,.closing h2{letter-spacing:-.02em}h3,.results-grid h3{letter-spacing:-.01em}.result-value{letter-spacing:-.02em}

/* Brand-consistent text and the complete demo invitation. */
#demo-form label{color:var(--mint)}input::placeholder,textarea::placeholder{color:var(--ink);opacity:1}

/* Teal for the demo invitation; the brand smile replaces non-sequential numbers. */
.smile-icon{display:block;width:40px;height:40px;overflow:hidden}.smile-icon img{display:block;width:72px;height:72px;max-width:none;transform:translate(-16px,-16px)}

/* Keep the claim attached to the wordmark, to the right of the smile badge. */
header{align-items:center}header .logo{width:176px;min-width:176px;height:50px;overflow:visible}header .logo img{width:176px}header .logo .brand-description{position:absolute;left:60px;top:32px;margin:0;font-size:10.5px;line-height:14px;letter-spacing:0}header nav{align-items:center}header .nav-cta{align-self:center}@media(max-width:680px){header .logo{width:160px;min-width:160px;height:45px}header .logo img{width:160px}header .logo .brand-description{left:54px;top:29px;font-size:9.5px;line-height:12px}}

/* Match the test invitation to the existing light heading hierarchy. */
.test-note{display:grid;grid-template-columns:minmax(190px,.8fr) minmax(240px,1.6fr) auto;gap:32px}
.test-note h3{font-size:32px;font-weight:300;margin:0;line-height:1.2}
.test-note p{font-size:16px;line-height:1.6;margin:0}
strong{font-weight:600}
@media(max-width:900px){.test-note{grid-template-columns:1fr 2fr;gap:24px}.test-note .button{grid-column:2;margin-left:0;justify-self:start}}
@media(max-width:680px){.test-note{display:block}.test-note h3{font-size:27px;margin-bottom:18px}.test-note p{margin-bottom:18px}}

/* A clear invitation to test, following the results. */
.test-note{background:var(--ink);color:#fff;border:0;padding:36px;grid-template-columns:minmax(180px,.8fr) minmax(220px,1.6fr) auto;gap:28px}
.test-note h3{color:var(--mint)}.test-note p{color:#fff}
@media(max-width:1100px) and (min-width:681px){.test-note{grid-template-columns:1fr 2fr}.test-note .button{grid-column:2;margin-left:0;justify-self:start}}
@media(max-width:680px){.test-note{padding:28px 24px}}

/* Demo invitation uses the existing pink and light heading font. */
#demo-form label{color:var(--pink);font-family:'Manrope',sans-serif;font-weight:300}
#demo-form .button{background:var(--pink);color:#fff}

/* Shared section-heading scale, also used by the campaign animation. */
:root{--section-heading-size:clamp(40px,5.5vw,76px);--section-heading-leading:1.08;--section-heading-tracking:-.02em}
h2{font-size:var(--section-heading-size);line-height:var(--section-heading-leading);letter-spacing:var(--section-heading-tracking)}
@media(max-width:680px){:root{--section-heading-size:43px}}

.ticker>a{display:flex;align-items:center;justify-content:center;align-self:stretch}.ticker>a:hover{text-decoration:underline;text-underline-offset:6px}.ticker>a:focus-visible{outline:3px solid var(--ink);outline-offset:-3px}
.calculator-link{display:inline-block;margin:8px 0 32px;text-decoration:underline;text-underline-offset:5px}